Motor insurers urged to evolve to meet changing customer needs


More than three quarters (77%) of motor insurers need to evolve their products to reflect the changes in how people are now using their cars, according to research from technology platform By Bits.

The study found that there are stark differences between how older drivers and younger drivers use their vehicles and what they expect from their insurers as a result.

According to By Bits, the research indicates though that drivers of all ages are feeling increasingly unhappy with their motor

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