Blog: Ardonagh's swoop for 'brand Bayles' is a logical one rooted in past success

Phil Bayles Aviva

“My passion for the broker market is well known and makes this an irresistible opportunity. I am proud to have been part of Aviva’s GI executive team… I leave behind a team, a strategy and a business that I am convinced is in great shape to outperform, and which is built on great relationships with brokers and a legacy of being number one.”

These words could have been spoken this week by outgoing Aviva chief distribution officer Phil Bayles following the news he is to depart to join Ardonagh

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