Bayles pledges no impact on brokers amid Aviva personal lines changes

Phil Bayles Aviva

Brokers will not be affected by the changes in Aviva’s personal lines business, chief distribution officer, Phil Bayles, has promised.

In addition to reshuffling its leadership team, Aviva last month announced a plan to cut its personal lines products down to 40 from 400.

Bayles told Insurance Age that the decision had been made partly to reduce IT costs, but also to increase the provider’s focus on making sure the products it does offer are fit for purpose and priced correctly.

“It’s better

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