A message too good to ignore

In an industry where purchases are often out of necessity and customers shop around for the cheapest deal, customer satisfaction is of utmost importance if businesses are to stem churn. Recent research from Group 1 Software indicates that customer churn in the UK insurance sector stands at 25%, which is higher than any other country studied. Churn levels in general insurance across Europe were found to be level at 19.4%, a figure that hides a wide polarisation of individual company churn rates

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