Put in a good word
Mobile phones are now part and parcel of the way that people conduct their everyday lives and business activities, so it makes sense for the insurance industry to use texting as a way to reach out to customers. Paul Martin explains how effective texting can be
Texting has become a way of life for many people. In March 2007, there were more than 4.4 billion texts sent in the UK, according to the Mobile Data Association (MDA), and the figures just keep on rising. There is a common misconception that this market predominately consists of the young, but recent research indicates that texting has become a normal, acceptable and even desirable information resource for all age groups.
For example, studies undertaken by Strategy Analytics show that
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on E-Trading
Open GI swoops for Hug Hub’s Digital Platform
Open GI has bought Hug Hub’s Digital Platform which offers portal capability for insurance brokers and managing general agents.
Momentum building with brokers into 2024, says Hiscox leader Musselle
Hiscox is adding 10 specialist regional underwriters to continue its push with brokers having grown the business last year, group chief underwriting officer Joanne Musselle told Insurance Age.
Bravo Networks’ SME e-trade platform goes live
Bravo Networks has launched Bravo Digital Trader, with Zurich writing the first policy.
Phil Bayles on the etrading and data future for Bravo Networks
Bravo Networks’ delayed Bravo Digital Trader will go live in coming weeks as Ardonagh leader Phil Bayles hailed an “unbelievable asset”, Insurance Age can reveal.
Zurich SME head Edwards: Speed and service key to maintaining double-digit growth
Zurich is seeking to improve its referral process and continue to invest in underwriters as part of its drive for double-digit new business growth across the SME space.
Banga commits to more Polaris developments as insurers push the boundaries on digital trading
Having just completed five years as managing director of Polaris, Vivek Banga has promised more developments from the “core and essential” digital trading offering in 2024 after £2.5m of investment last year.
Polaris reveals 21% imarket premiums surge to £394m in 2023
Insurance industry owned Polaris has revealed a 21% jump in premiums placed through its digital trading platform imarket to £394m in 2023 as policies broke through the half a million barrier.
Brown & Brown rolls out on Acturis
Brown & Brown is moving its retail platform to Acturis, Insurance Age can reveal.
Most read
- In Depth: Managing cyber risk in an ever-changing security landscape
- Covéa cuts losses but underwriting deficit grows
- JMG strikes its biggest deal of 2024 with BQI swoop