Aviva calls on brokers to keep up on digital
Innovation experts insist that sector “must move to digital at the same pace as customers”.
Aviva has called on the insurance sector and brokers to embrace digital solutions and "move to digital at the same pace as customers".
Ian Ferguson, customer solutions and digital director, explained that Aviva is working on developing a range of digital solutions for its customers in order to embrace a "customer first" philosophy.
He told Insurance Age that brokers need to be keeping up and providing digital platforms as fast as the customers want them.
Customer first
Ferguson urged brokers to
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