Deloitte: Connected homes to revolutionise household market

Firm warns insurers of potentially tricky times ahead.

Household insurers had a competitive but profitable year in 2014, with premiums written standing at £6.6bn and profits at £500m, according to research by Deloitte.

However, the company warned insurers that dark clouds were on the horizon and said premiums had declined by 4% from £6.8bn in 2013 and that the average price for a policy had fallen from £250 to £243.

Deloitte further estimated that gross written premiums would fall by around 5% this year to £6.3bn and again in 2016 by a further 3% to

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