Sector failing on customer experience
Report says insurance firms’ customer relationships are “bland and undistinguished”.
The insurance sector has been criticised for offering its clients a "bland and undistinguished" customer experience.
The review, by MyCustomer.com, a customer relationship management expert, warned that companies in the insurance sector are failing to use customer experience to differentiate themselves and forcing customers to make decisions solely on price - a situation exacerbated by the aggregator sites.
Differentiator
Colin Shaw, CEO of Beyond Philsophy, stated in the report: "CEM (customer
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