Blanc sets record GWP target
Amanda Blanc has vowed to surpass Axa Commercial's gross written premium (GWP)record by writing £1.2bn worth of business by 2015.
Axa's current GWP stands at £800m and it reached its height in 2007/8 when it stood at £1.1bn. Ms Blanc also said she was aiming to reduce Axa's combined operating ratio to 95% in the same time frame by focusing on the SME heartland.
Managing director of intermediary, Matthew Reed, drilled down further explaining that the strategy involved splitting Axa's products into two camps - Simple and Complex.
The Simple products will be traded online and the insurer has secured a deal with software house
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