Top three in motor a possibility for LV, says O'Roarke
Managing director of LV's general insurance business, John O'Roarke, has revealed the insurer's ambition to reach £1.4bn gross written premium by the end of 2011.
He claimed it would be achieved by continued focus on both broker and direct channels.
Mr O'Roarke said when dealing with the two channels that balance was the right word and that on the whole broker and direct were broadly equal.
"By the end of the year we hope to get premium rates for direct up to £680m and to achieve £720m for broker. This will give us an overall gross written premium of £1.4bn (2010: £1.182bn) for the year as a whole. The split between the two channels is very close, it's
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