Pruhealth's buyout threatens end to PMI's reigning duopoly


Pruhealth has fired a warning shot, saying it intended to "strongly challenge" the dominant players in the PMI market. The £138m deal was completed at the start of August and the combined business now covers 700,000 people and has control of 10-11% of the market.

Dave Priestley, sales and marketing director at Pruhealth, said the healthcare insurer was a strong contender, ready to compete with the big two.

"In the market as it stands, we do intend to take business from our competitors as well as

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: