Pruhealth's buyout threatens end to PMI's reigning duopoly

doctor-healthcare

Pruhealth has fired a warning shot, saying it intended to "strongly challenge" the dominant players in the PMI market. The £138m deal was completed at the start of August and the combined business now covers 700,000 people and has control of 10-11% of the market.

Dave Priestley, sales and marketing director at Pruhealth, said the healthcare insurer was a strong contender, ready to compete with the big two.

"In the market as it stands, we do intend to take business from our competitors as well as

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