Axa household move fills gap in market

Insurance Age staff
01 Aug 2005

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Axa has claimed sales of its new household insurance product, Axa Extra, designed to complement its existing portfolio, have been very encouraging.

Axa Extra, launched last month, is a new mid-net worth product which sits between its ABC policies and high-net worth products. Designed to address the needs of affluent 30-50-year-olds, Axa Extra offers an automatic £50,000 of contents cover on a bedroom-rated basis and does not require customers to identify possessions under £10,000. The product

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