SHW rings marketing changes with mobile phone technology

Sterling Hamilton Wright (SHW) is using the latest mobile phone technology to provide more directly targeted marketing of its brokers to underwriters.

The Lloyd's wholesale broker uses an in-house system, called Lynx, which collates detailed information on all its 3,000 plus brokers to send to underwriters.

Member brokers are asked a series of over one hundred questions about all areas of their business in order to produce as highly detailed a profile of the broker's business as possible.

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