Does the industry need help to sell critical illness (CI) correctly?

First, there are two sales groups: those that sell via the web and choose to avoid giving advice, and those that build relationships with clients and retain loyalty for professionalism; irrespective of the fact the product can be purchased more cheaply.

Do not confuse cut-price sales facilities with independent financial advisers (IFAs). All classes of advisers involved with this type of policy need to be trained to

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