SSP transacts first live policy via Imarket

Imarket integration has been achieved with three insurers; Axa, Allianz and Norwich Union, for three business lines; Shop, Office and Tradesman. The policy was transacted by A1 Insurance Services of Wetherby.

Ian Darnbrook, managing director at A1 Insurance Services said: “I was very impressed with the simplicity of the system and how the comparative quotes were displayed. The system is very intuitive so does not require a great deal of training and means that we no longer have to use indivi