Leading Motor Insurers Driving Online Customers Away

Insurance Age staff
26 Apr 2007

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The report evaluates the websites of 20 UK motor insurers against 20 key usability criteria, awarding each a Web Usability Index rating out of 100[1]. Only half of the motor insurers achieved a score of over 55 in the study. Quin Direct, Hastings Direct and the AA topped the Index with scores of 76, 69 and 69 respectively, providing easy to follow quote processes, consistent formatting and explicit instructions to enable users to easily understand and navigate the website.

However, many big

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