Consumers don't buy purely on price says aggregator
New research from comparethemarket.com has questioned the industry perception that all insurance purchases via comparison sites are driven by price.
The comparison site revealed that over a typical month, 45% of its motor customers did not buy the insurance that was listed as the cheapest.
The research demonstrated that 45% of customers were considering other factors in their choice of motor insurance beyond price; whether it be level of cover, excess or key features such as warranties, courtesy cars, windscreen cover or no-claims-bonus protection.
Kal Samra, managing director of comparethemarket.com said: “For a long time our broker and
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