Smart and Cook create bespoke football package

Utmost Insurance, a trading name of Smart and Cook, has been specially created in a joint venture with Interbuild, a building industry contract service provider, to deliver deals on home and car insurance to Wigan fans. They can arrange cover via free a phone line.

As part of the marketing drive for ‘Utmost’, adverts will be placed in match day programmes, as well as mailing flyers to season ticket holders, and billboard advertising in and around the ground. The agreement also includes renaming

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