Market welcomes Bupa’s B2C decision

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About turns in insurer strategies are an all too familiar topic for general insurance brokers.

And arguably private medical insurance (PMI) brokers could now say the same following a recent reversal in approach by Bupa.

Last August, Insurance Age reported how the market was stunned by the health insurance giant’s decision to stop offering some of its business-to-consumer (B2C) products through the consumer PMI broker channel.

At the time Bupa insisted it was still determined to work alongside it