Market welcomes Bupa’s B2C decision


About turns in insurer strategies are an all too familiar topic for general insurance brokers.

And arguably private medical insurance (PMI) brokers could now say the same following a recent reversal in approach by Bupa.

Last August, Insurance Age reported how the market was stunned by the health insurance giant’s decision to stop offering some of its business-to-consumer (B2C) products through the consumer PMI broker channel.

At the time Bupa insisted it was still determined to work alongside it