The promised land

Over the years, RSA has acquired a somewhat unfavourable reputation for not delivering on its promises, however Mike Lawton pledges that such 'sins' are now a thing of the past. Martin Friel tracks the insurer's 'journey of enlightenment'

Mike Lawton, RSA's UK mid-market director, is one of the industry's more human characters. Not one to bore you to death with the minutiae of his company's business model, he's more likely to talk to you about his beloved Liverpool. Indeed there is a mischievous side to Mr Lawton too. It is rumoured that he used one of his fellow director's phones to send a deliberately garbled text message to other senior management putting the poor owner of the phone in a rather uncomfortable position the next