Marketing Q&A

Although marketing is key to the success of any business, many brokers with limited time, staff and money at their disposal will tend to prioritise other more pressing areas of their business. Insurance Age spoke to Phil Truman, chairman and director, corporate development, Truman Lincoln who is adamant that every broker, no matter how small, can and should adopt an effective marketing strategy.

Do you think that brokers are very good at implementing marketing plans?

My view is that brokers

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: