In-depth - high net worth: Can’t beat a broker

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Simon Goddard, high net worth household senior underwriter at MS Amlin, outlines how brokers will remain important to clients, even in a world with technology and online trading

As our clients regularly tell us, personal service, professionalism and strong relationships are the keys to quality delivery in this market. 

However, as the number of new generation, tech-savvy clients increase, will the desire to buy insurance and make claims via online platforms, aggregators and/or apps lead to less interaction with experts and could clients end up with unsuitable products for their needs? 

We as brokers and insurers are in a position to offer invaluable expert advice to

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