Top 100 UK broker sees emails drop by 22% following WhatsApp integration
Insurance Revolution, part of Well Dunn Group, has seen service emails drop by 22% after it partnered with CM.com to integrate WhatsApp into its customer communication processes in a “game-changing” move.
WhatsApp is now Insurance Revolution’s primary channel for communicating with prospects.
In the ten months since launching WhatsApp as a customer service channel, message volumes have increased 50-fold.
Customers have chosen to use the platform for everything from insurance quotes and policy documentation to everyday queries, Insurance Revolution claimed.
RelatedBroking Success: BG Insurance group chief operating officer Uwais PatelBG Insurance, part of Well Dunn Group, is looking to become the
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