Contesting unpopularity

How do we change the public's perception of the industry?

NP: I think the biggest issue is: what do we actually want to be seenas?

MC: We also need to decide which audience we want to appeal to:business-to-business or business-to-consumer? I think the big issues forthe consumer market are life and pensions and protection. I would not say,when it comes to the business market, that we have a problem with ourreputation.

The consumer market is the greater concern.

ME: I think that it could be a conc