Fighting to survive
Brokers are feeling the heat following recent moves by direct insurers and banks to gain a foothold in the small to medium-sized enterprise market, but is this as big a threat as many believe? This month's discussion looks at how brokers can hold their ground
As direct insurers and banks make even greater tracks into the small end of the small to medium-sized enterprise (SME) market, are brokers destined to retreat further into large commercial risks for their bread and butter? Or is there a way for them to fight back and retain their hold of the small SME market?
Lyn: The question states that direct insurers and banks are making even greater tracks - but is that true? I've seen no evidence that would support that view and would suggest that there
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