It's time to think small
Brokers should be at the head of the queue as the rush to take advantage of the SME sector gains momentum. Shaun Astley explains how big things can grow from small enterprises
Barely a day goes by without us reading or hearing about the market attractiveness of the small to medium sized enterprise (SME) sector. Whilst this undoubtedly presents opportunities for brokers, high market attractiveness inevitably means competition.
For brokers shifting their emphasis from personal lines to commercial lines, the real winners will be those that can adapt their business model most effectively to address the differences between these two arenas.
A snapshot of the operating models
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