A penny for your thoughts

If there has been one positive outcome from today's litigation culture, it is a creeping rise in awareness within commercial enterprises of the need to protect their intellectual property (IP).

The definition of IP can mean anything from a multinational pharmaceutical company defending its patents for innovative billion-dollar products to a street corner greengrocer protecting its trademark. While on the surface the two may not seem to be linked, at the crux lies one very important common

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