Call it what you like

While it makes sense for insurance companies to look for cheaper and more effective ways of transacting business with customers, has the decision to offshore operations to India caused more harm than good? Sarah Hills reports

It is a trend in the insurance industry that has sparked debate, research, marketing campaigns and a division of opinion, but do offshoring and outsourcing have a future role in the market?

Both practices have been hot topics for debate since the likes of Norwich Union (NU) decided to move the bulk of their general insurance operations to India. However, while certain insurers followed suit, there has since been a backlash, with some companies now returning their operations to the UK.

Despite the

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