Happily ever after?
The story of imarket has been somewhat tumultuous but, as Martin Friel asks, can the system truly adapt itself to the insurance market and transform the opinion of those who need it the most?
Once upon a time, there was a connectivity system called imarket. It was a very clever and imaginative system but it was also lonely and rather troubled. Its insurer parents had great faith in its abilities, as all parents do, but none of the brokers would play with it. They taunted it, saying it was slow and clunky and its website was not as slick and sexy as the others, but imarket's parents consoled the poor little system and assured it that its time would come. One day it would be a star
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