What you really, really want

No one would buy a new microwave and only use it as a clock in the kitchen, or pay a monthly mobile phone contract just because they need an alarm clock. And certainly no one would spend £20,000 on a new car just to sit in their garage and listen to the radio. Why, then, would a business invest in a full functionality software system and only take advantage of its invoicing tool?

Many insurance software providers say this is not uncommon in the broking sector - the majority barely scratch the sur