Make a targeted approach

Michelle Worvell
01 Apr 2009

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Just like many industries these days, technology has changed the landscape of the personal lines market and brokers are being forced to decide how to hold their ground against the new competition.

In just a few years, aggregators and direct writers have snapped up a large chunk of what used to be secure territory for brokers. And because their models have proved so successful, brokers who want to stay in the personal lines market are faced with the choice of either imitating or innovating.

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