Picking a star performer

The popularity of aggregators is reflected by the succession of new brands entering the market, with Yesinsurance.co.uk being the latest, a specialist in motor insurance for drivers with cars over five years old, low mileage drivers and second car owners. At first glance, Yesinsurance.co.uk appears to be a pure online comparison site, similar to Insuresupermarket.com or Confused.com. But underneath its outer shell is a broker operation powered by Budget and owned by Provident Insurance.

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