Right Choice Holdings rebrands as Lucida


Right Choice Holdings has rebranded as Lucida to form a new broking group which brings together businesses including Right Choice Insurance Brokers (RCIB), Bennetts, and Moorhouse.

The move follows a period of acquisition and organic growth for RCIB after LDC, the private equity arm of Lloyds Banking Group, invested in the broker in 2018.  

Mike Joseph, Lucida Group CEO, told Insurance Age that the separate broking brands will be kept and that the plan is to cross-sell across the group.


Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

If you already have an account, please sign in here.

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: