Right Choice Holdings rebrands as Lucida
Move creates a new broking group which includes Right Choice Insurance Brokers as well as recently purchased brands such as Bennetts and Moorhouse Group.
Right Choice Holdings has rebranded as Lucida to form a new broking group which brings together businesses including Right Choice Insurance Brokers (RCIB), Bennetts, and Moorhouse.
The move follows a period of acquisition and organic growth for RCIB after LDC, the private equity arm of Lloyds Banking Group, invested in the broker in 2018.
Mike Joseph, Lucida Group CEO, told Insurance Age that the separate broking brands will be kept and that the plan is to cross-sell across the group.
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