Ardonagh pledges to keep the Swinton brand
Janice Deakin to be in charge of Ardonagh’s personal lines business following £165m deal as Swinton hailed the "missing piece" in the group's personal lines offering.
The Ardonagh Group has confirmed that it is keeping the Swinton brand, following the news that it is set to buy the personal lines specialist for £165m.
In a conference call with the media, Ardonagh deputy chief executive officer Janice Deakin said the Swinton brand was one of the “biggest appeals of the transaction”.
She continued: “It’s a market leading consumer brand in personal lines.”
CEO David Ross highlighted the importance of brand recognition in the personal lines sector, adding that
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