Meet the techies: Brolly's Phoebe Hugh warns brokers of being cut out of the market

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Phoebe Hugh, co-founder and chief executive officer of InsurTech start-up Brolly, talks us through how brokers can take advantage of technology.

What is your company doing in the InsurTech space?

Brolly is the next generation of insurance distribution. Our smartphone app uses artificial intelligence (AI) to help customers manage, understand and buy their insurance in one platform, and builds a deep understanding of each individual customer and their needs.

Brolly is unique in that we really have a single view of the customer, which is unattainable by most insurers and brokers due to technology constraints or because the customer’s

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