The business, which is an AR of Vibe MGA, is planning multiple lines of insurance on its app platform.
App-based insurance provider Homelyfe has launched with cover to protect home buyers from gazumping.
According to Homelyfe, which is an AR of MGA Vibe, it is set to release multiple lines of insurance over the coming months.
The firm stated that its technology would allow users to manage all their insurance requirements within one “easy to use” app.
Homelyfe is available today (9 October) with Home Buyer’s Insurance for £35 online, or via the Google Play and Apple App Stores.
“The insurance industry is notoriously complex and archaic in its approach. The unfortunate result is that a lot of British consumers spend a long time answering outdated questions and are not getting the adequate protection or cover they need and want,” said Peter Goodman, founder and CEO of Homelyfe.
“Some providers are still posting quotes rather than emailing them and each time you get insurance, you need to provide the same information fresh again, regardless of whether you are with the same provider.”
He continued: “It shouldn’t be as difficult as it is – life is easier than that now – and it is time the insurance industry caught up with today’s consumer expectations. We’ve created Homelyfe to make insurance simple, intuitive and cost effective.
“By taking a common-sense approach, without the jargon or the unnecessary hoops, we’re looking to make it easy for people to get the protection they need, when they need it.”
For all the latest industry news direct to your inbox, sign up for our daily newsletter.