PB Week: A guest blog from Towergate's head of marketing
Well, the insurance industry loves its three letter acronyms, sorry, TLAs, but one seems to have dominated of late . . . MGAs writes Marc DonFrancesco , group head of marketing at Towergate.
They come in all shapes sizes and abilities, yet many appear to think they all have one thing in common: they are on their way out.
For some this may be wishful thinking, but as with any story, where there's a scent of blood, it's more fun talking about it than focusing on the day job in tough times. "An intermediary with a binder raking in high commissions" is a definition you'll hear regularly, yet the reality is rather different. A good underwriting agency needs to offer a distinctive product
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