A different view

Despite the major impact of management consultants on large corporate businesses, smaller businesses remain reluctant to employ them. However, as the breed evolves, and with greater pressures on brokers than ever, Marcus Alcock investigates whether the tide is turning

The US has been extremely successful over the years when it comes to exporting its products. There would probably be rioting in the streets if - heaven forbid - some edict were passed banning such core US brands as Coca Cola, McDonalds, and Nike. It is not just the companies themselves that have been so successful over the years, however, as the US has also exported its way of going about business and managed to convince many operators in the UK that, quite simply, the US corporate ethic is best