AA Insurance launches advertising campaign.

AA Insurance has launched a new-look advertising campaign in an
effort to set itself apart from the rest of the insurance market. The
series of 11 ads, which will run throughout 1999, are set in a call centre
and feature a team leader called Leo, giving his staff a rousing speech
about the AA's commitment to becoming a 100% telebroker. George Lowe,
director of AA Insurance, says: "We are changing our distribution in line
with our customers' preferences. More people want to do business over the

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