Unfocused ads are doomed to failure.

With reference to your comment article entitled "What is Paddick
doing?" (October, p15), I was concerned to see that you described the
Oct/Nov '95 Brokerline advertising as "poor".


It didn't have enough commitment from the industry to allow the campaign
to develop - once Independent had invested £1/4m, everyone else switched
from being vocal and supportive to quiet and tight-fisted.


As you say, we can be described as a "successful ad. agency" given that we
have won the Insurance Broker Industry

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