Churchill slashes its premiums for users of London Electricity.

Churchill Insurance is pledging to slash its household premiums by up
to half for users of London Electricity in a bid to increase its customer

Under the new deal, premium cuts of 50% on the current Churchill rates are
being offered to those people buying combined home contents and building
insurance, and cuts of 25% to those who just want contents cover.

Despite offering such large cuts at a time when market rates are already
very low, Churchill claims it is not going to lose money on the

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