How to make the best use of the local press.

Q: How can we raise the profile of our brokerage with the local press?

Press releases will raise your profile for little more than the price
of a stamp.


Local newspapers are most interested in local issues but the story must be
newsworthy. For example, the company may have won an award, sponsored a
local initiative or staff may have undertaken a bizarre activity to raise
a charity donation. A client may have had an unusual claim, in which your
service helped restore business continuity.


An accompanying photograph featuring local staff members is
invaluable.


Photographs