Online conversion rates are still poor
Research from the AA has found that 70% of people now research insurance prices online, and 40% are ...
Research from the AA has found that 70% of people now research insurance prices online, and 40% are buying over the web. However, conversion rates for online quotes are less than half of what is achieved by phone. There is also evidence that brokers who are "proactively out-bound calling their online quotes" are seeing dramatic improvements in their conversion rates.
In order to readdress the balance, start-up Connect Business Solutions has launched Optilead for brokers who want to prioritise web
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