The benefits of exhibition stands.
Q Would an exhibition stand at industry conferences be good value for money? I am a medium-sized broker with three branded products targeted at different industries?
An effective presence at the right exhibition is a useful way tobuild your client base. You can find new customers, develop existing
relationships, launch new products and build brand awareness.
Careful planning is essential in booking a prime location, creating an
attention-grabbing stand, producing sales support material and briefing
staff.
The cost of stand space varies according to demand, as does the cost of
the stand itself. It is crucial to invest in the stand's visual impact and
it pays to
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