Service with a smile.
Customers are becoming ever more demanding but the new CRM systems can provide the technology to serve their desires to them on a plate.
A prominent composite insurer that once rejected a motorcycle claimwas very surprised to lose a chunk of pension business as a result. The
biker in question was a managing director and he had a company pension
scheme with the insurer. In protest, he moved it to a rival provider.
The insurer's life and general business operations were run independently,
so the business had no way of knowing if a pension policyholder had a
motor policy as well.
This incident illustrates the need for all parties in
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