ITT L&E name change.

ITT London & Edinburgh looks set to change its name to Hartford, in line with its US parent the Hart...

ITT London & Edinburgh looks set to change its name to Hartford, in
line with its US parent the Hartford Group.


While no decisions have yet been made, Judie Kellie, director of group
marketing at ITT L&E, told PB that the Worthing-based insurer is in the
final stages of qualitative research conducted among brokers, clients and
financial institutions, and the indications so far are that a name change
would not be viewed "negatively".


A change of name to Hartford, could see ITT L&E adopt the US group

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