Directors' Q&A: Team effort

lakeland

Cumbrian clothing retailer Lakeland tells the story of how it survived last year's floods with the help of Bluefin and Fusion Underwriting.

Richard Standring, managing director, Lakeland Leather

What does your firm do?
Lakeland is a specialist in leather, suede and sheepskin clothing with a reputation for exclusive, affordable fashion separates and accessories for men and women. The Lakeland story began with one shop in Ambleside in the mid 1960s and has now expanded to 21 shops in the UK.

How badly was your Ambleside branch affected by the floods?
Extensive damage was sustained throughout the fabric of the building and ultimately to

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