Martin Hudson - Under my umbrella
Martin Hudson speaks to Andrew Tjaardstra about leading Travelers' rebrand, managing broker relations and staff culture
Yet another insurer rebrand has hit the market this month. On this occasion, Travelers is bombarding the market with red umbrellas as the insurer shows off its new logo and drops the famous St Paul prefix from its name in the UK on 4 February, following a similar disposal in the US in 2007.
The man overseeing this change is Martin Hudson, chief executive of what is now Travelers International, who comments on the rebrand: "The idea is to reconnect with our brokers and re-energise the business."
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