Alway at the Southern summit
Andrew Tjaardstra travelled to Yate, near Bristol, to meet Alex Alway, group chief executive of the Jelf Group, who has been the architect of Jelf's strategy for the past five years, and is now causing ripples in the City
Being handed a chocolate statue is not the customary way a reporter begins an interview. However, Alway is keen for it to be mentioned as it highlights the importance of Jelf's listing on the Alternative Investment Market. He says: "We were presented with this at the Institute of Performing Arts in London in September by our stockbroker JM Finn for being the best company they have dealt with in corporate life in the past 12 months."
Alway, a qualified accountant, is a member of a breed of brokers
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