Office efficiency: More than greenwash
Emmanuel Kenning looks at what brokers can teach each other as the profession tries to become more environmentally friendly, starting at the office.
The phrase "greenwash", a blend of the words green and whitewash, was coined in 1986 to highlight a tendency to spin a pro-environmental message without actually taking any steps to help save the planet. It is an easy trap to fall into - who would trumpet that they are setting out to destroy the planet? Yet taking action can have more than public relations benefits: it can lead to cost savings and new business opportunities too.
One company that has stepped up to the challenge is motor insurance
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