Office efficiency: More than greenwash

burning money

The phrase "greenwash", a blend of the words green and whitewash, was coined in 1986 to highlight a tendency to spin a pro-environmental message without actually taking any steps to help save the planet. It is an easy trap to fall into - who would trumpet that they are setting out to destroy the planet? Yet taking action can have more than public relations benefits: it can lead to cost savings and new business opportunities too.

One company that has stepped up to the challenge is motor insurance

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